The Tourism Department (Tourist Bureau) leads Town efforts to showcase and position Surfside as a world-class tourist destination and community both nationally and internationally while assisting, promoting and advising local businesses in an effort to encourage retention, visitation and economic development.

The Bureau also manages the Town's largest social media account, @visitsurfside, as well as community partnerships aimed at increasing cultural offerings for visitors and residents alike.

Throughout the year, the Bureau sponsors and produces an impressive lineup of special events. From lively beachside celebrations to block parties, cultural pop-ups and film screenings, the Tourism Department keeps the calendar packed with engaging events and activities all year long. These thoughtfully curated experiences not only bring the community together but also attract visitors from near and far—keeping Surfside a vibrant destination where something exciting is always around the corner.

Funding for Tourism activities is made possible through a unique tax. Surfside is one of only three municipalities in Miami-Dade County currently eligible by Florida State Law to impose a Resort Tax of four percent (4%) on accommodations and two percent (2%) on food and beverage sales as a source of revenue. Miami Beach and Bal Harbour are the other two municipalities with the same capability. This unique revenue generating opportunity is also defined in the Town’s Charter in Sec, 69-A. Resort Tax. The Tourist Resort Tax Fund is a special revenue fund within the Town of Surfside’s budget. This means that the funds, like all special revenue funds, are collected from specific sources and dedicated to specific allowable uses.

The Resort Tax Board Members, appointed by the Town’s Commission, oversee the legal and appropriate use of these funds through the Tourism Director and the operations of the Tourist Bureau.